Page Views: A page view is defined as a view of a page on your site that is being tracked by the Analytics tracking code. A page view is recorded every time a page is viewed.
Visit: Same as page views.
New Users: A visitor who did not have Google Analytics cookies when they hit the first page in this visit. If a visitor deletes their cookies and comes back to the site, the visitor will be counted as a new visitor.
Bounce: A visit with onepage view. It doesn't matter how long the visitor was on the page or how they left. Technically, it's a visit with only one interaction.
Referral Traffic: This is traffic for which (1) a referrer was identified, (2) the referrer is not a search engine or social network and (3) there are no campaign variables.
Sessions: A session is defined as a group of interactions one user takes within a given time frame on your website. Google Analytics defaults that time frame to 30 minutes.
Traffic by Source
- Social: The number of people that visited the site as the result of a social posting (Facebook, Twitter, Instagram, etc)
- Direct: The number of people that typed in your url or searched your company directly via search engine
- Other: Typically, these represent specially coded inbound links.
- Referral: The number of people who visit the site in which the referred is identified
- Organic: This traffic is defined as visitors coming from a search engine, such as Google or Bing.