Page Views: A page view is defined as a view of a page on your site that is being tracked by the Analytics tracking code. A page view is recorded every time a page is viewed.

Visit: Same as page views.

New Users: A visitor who did not have Google Analytics cookies when they hit the first page in this visit. If a visitor deletes their cookies and comes back to the site, the visitor will be counted as a new visitor.

Bounce: A visit with onepage view. It doesn't matter how long the visitor was on the page or how they left. Technically, it's a visit with only one interaction.

Referral Traffic: This is traffic for which (1) a referrer was identified, (2) the referrer is not a search engine or social network and (3) there are no campaign variables.

Sessions: A session is defined as a group of interactions one user takes within a given time frame on your website. Google Analytics defaults that time frame to 30 minutes.

Traffic by Source

  • Social: The number of people that visited the site as the result of a social posting (Facebook, Twitter, Instagram, etc)
  • Direct: The number of people that typed in your url or searched your company directly via search engine¬†
  • Other: Typically, these represent specially coded inbound links.
  • Referral: The number of people who visit the site in which the referred is identified
  • Organic: This traffic is defined as visitors coming from a search engine, such as Google or Bing.¬†
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